The project began with a brand essence workshop to distill the artist's mission, vision and values which are reflected on the new site. Art direction of the Photoshoots as well as image retouching to display in a full sculpture catalogue available at a click. Website copy and social media content strategy development. User experience improvement such as • A new single-click-solution allows customers to go to the special commissions of monumental sculptures section which is aligned with the main interest of the artist. A sliding picture gallery showcases the artist’s master pieces.• A consistent look and feel across the website. • A simplified information structure including navigational interaction that provides an easy and efficient way to find information. • An adaptive design approach that enhances the mobile experience but does not compromise the desktop experience. • Minimal design that help visitors focus on key information such as the sculptures, and the artist's life experience.