I worked with the founder and team of an online research start-up to help them come up with a name, for the company, distilled the essence of their brand and create a visual identity system to would help them stand out from its current and future competitors and that would be relevant for its target audiences. 10 years later the company is still thriving. The project entailed three phases: 1- Analysis of the current structure of the company as well as a thorough benchmark of national and international competitors to identify insights for the new brand development. 2- Strategy: Brand platform creation, definition of target audiences for each of the products of their portfolio as well as naming of their products and a creative brief. The brand's slogan captures the organisation’s transformative spirit in its essence. "Knowledge transformed in continuous innovation" 3- Design: The communication strategy was unfolded into diverse applications such as stationery, credentials presentation and initial website design.