naming, logo design, website and product line design for a purpose driven women owned business that designs sustainably sourced apparel: nava diti, in sanscrit, a classical language from India and also the language of yoga, means new tide. The concept implies the conjunction of nava; boat, a vehicle to transport oneself from one perception of reality to another and diti, tide, unusual but meaningful name of the designer; constancy and at the same time movement. The sensibility and knowledge acquired through the founder's design background were the impetus to create a sustainable company aimed at positive world change by inspiring people to discover their splendor, protecting the environment and properly remunerating its stakeholders.