My intellectual and creative conviction is that whilst we share our knowledge with others we increment it. This is why I am constantly active in the academic world either writing articles, teaching or as a public speaker at international forums. When I was leading the Master's on Design Strategy and Innovation at Universidad Iberoamericana in Mexico City, an alliance was created with its sister University in Guatemala to facilitate our faculty to deliver some of the modules of the MA in Strategic Design & Innovation at the later University. I travelled south to deliver the Design Management, Service design and Innovation modules over the course of one year.